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Mark Schaefer: Born To Blog

This Wednesday, May 1 at 11 AM/ET, I welcome Mark Schaefer, to my radio show, Talk Business With Howard on Blog Talk Radio.  Mark will be talking about his latest book, Born To Blog: Building Your Blog For Personal And Business Success One Post At A Time. Listen to the replay of the broadcast right here on this page or to go to the show page, click here.

Listen to internet radio with Howard Lewinter on BlogTalkRadio


Mark Schaefer Mark is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing. In addition to his latest book, he is the author of two bestselling marketing books, The Tao Of Twitter and Return On Influence: The Revolutionary Power Of Klout, Social Scoring And Influence Marketing. (Mark visited the radio show in July 2012 to discuss both books. You can listen to the replay here.)

Mark’s blog, {grow}, is one of the top marketing blogs of the world. It is one of the few blogs consistently followed and read in my office. Mark states on the right side of his blog: “…you’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself.”

Mark Schaefer has 30 years of global sales and marketing experience. A career highlight for Mark was studying under Peter Drucker. (Which he talks about during our July 2012 conversation.)

With extensive experience in sales, marketing, eCommerce, social media, creative services and marketing communications, Mark is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies.

He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences.  Mark is also the founder of Social Slam, which brings together some of the brightest minds in social media today, to an annual gathering in Knoxville, TN, which is also where Mark resides when he isn’t traveling.

Put a reminder on your calendar to listen in on Wednesday to hear what Mark has to say about marketing, social media and his new book, Born To Blog. Or listen to the replay of the show which will be posted at the top of this blog post on Wednesday afternoon. Blogging is a marketing strategy every company should consider doing consistently so this is a show you’ll definitely want to listen to.


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