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When Making Business Decisions CEOs Need To Keep It Local

Recently, I was in Asheville, NC. One of my favorite places to visit.

The city of Asheville has some of the best marketing campaigns I have ever seen. One of the city’s primary marketing efforts includes the slogan, “Asheville Grown. Buy Local”.

When you visit restaurants throughout Western North Carolina the owners and chefs take pride in using as much local meat, poultry, produce, dairy ingredients as possible in the dishes they serve. The menus proudly display the names of local farms. Tailgate markets abound throughout the city. They feature some of the best local food offered on a seasonal basis. Buying local extends to almost anything else you can imagine in Asheville such as artisan breads and baked goods, clothes, pottery, crafts, furniture and music. The people living in Asheville are proud of their city. Rightly so.

The entrepreneurial spirit seems to be thriving in Asheville.

Asheville has long embraced growing and buying local food, goods and services which is just now catching on in the rest of the country. Perhaps in your city or neighborhood there is now more of an emphasis on buying local.


But let’s look at the concept of “local” from a business perspective.

As the famous politician, Tip O’Neill, once said: “All politics are local”. The same applies to business.

When it comes to the decisions you make as a CEO, president or business owner every day, keep it local. Be careful of what you are thinking. Make sure your thoughts are not negative or influencing your business decisions in a negative way.

Yes, it can be tough at times. No doubt.

Understand what is going on in the marketplace for you and your business.

Write your business plan by evaluating what the current conditions are. Based on your industry. Based on where you live and operate a business. Carefully think through how you are going to be one of those business people who succeed and prosper.

In today’s business world, you need to do everything better than the competition. You may have to work longer and harder. Be more determined to succeed.


Failure is not an option. Get any negative thoughts out of your head. Get working on your business plan to succeed now.

Not tomorrow.



Keep it local.

It only matters how you respond to what is happening in the business world around you.

Make your business decisions based on how whatever it is directly applies to your company.

That’s what it means, by the phrase: Keep it local.


To your success!


Have major business decisions on your mind? Talk with Howard! – 888-738-1855 – Howard Lewinter guides – focuses – advises CEOs, presidents and business owners to MORE success – MORE profit – less stress.

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