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Think BIG = BIG Profits

Do you think BIG when it comes to your business?


The simple definition of “business” according to the online edition of the Merriam-Webster dictionary is:

  • the activity of making, buying, or selling goods or providing services in exchange for money.
  • work that is part of a job
  • the amount of activity that is done by a store, company, factory, etc.


No matter how you define the word, “business”, remember this:

1) Business is about people.

2) To be successful in business, it’s how you think about business.


As a CEO, president or business owner do you think small or do you think big when it comes to your business?

I’ve had business people tell me, actually brag, about how their company has no debt, runs on cash flow and has completely been bootstrapped from the start. When I ask how much business they do annually the reply is – “There’s not much profit but the company doesn’t owe anyone money either”. Then I ask how much money they took home last year. The answer is – “Not as much as I’d like. I’d like to be living better than I am.”

I’ve had other business people tell me that they owe, for example, 10 million dollars on the business. I ask them how much money they took home last year, the reply is – “Not what I’d like it to be but right now it’s 3 million dollars take home.” To this business person, 3 million dollars is minimum wage. That’s because they think BIG.

I am not saying to be foolish with money. I am not saying to use up all of your line of credit or to run up large sums of debt. But as the saying goes: To make money, you need to spend money.

Think Big = Big ProfitsYou need to be thinking big. You need to think about profit.

If you don’t think big you will be small.

If you want:

  • A bigger house
  • To pay for your children’s education
  • To eat out at great restaurants
  • To take a vacation to the destination of your choice each year
  • To plan for your retirement

Then it’s about thinking BIG.

Not creating a dynamic business environment gets smaller results.

Maybe you consciously want a smaller business. There is nothing wrong with that.

But if you are not satisfied with where you are then you need to think bigger. Being conservative in your business thinking can be a good thing. But don’t be conservative with your company’s business growth. Don’t let the economy or anything else stand in your way. Be deliberate but don’t be foolish.

Do you remember when you were growing up? You had some mighty BIG dreams about how life would be when you grew up.

Don’t lose sight of being a BIG dreamer just because you are older now. Don’t let the economy or any other obstacle stop you from being successful.

That’s thinking BIG.


To your success!


Want to think bigger about your business? Talk with Howard! – 888-738-1855 – Howard Lewinter guides – focuses – advises CEOs, presidents and business owners to MORE success, MORE profit and less stress.

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