With the onset of the Great Recession and all the advances in technology, there has been much change in society including how companies do business. Or so it seems.
Since the beginning of time the basics of what people want has never changed. Including food, clothing, shelter, communication to name a few. Someone is always coming out with the latest and greatest way of doing things. But basic human needs don’t change and in fact, remain very much the same.
Some say the internet has changed everything including how business is conducted. But again the basic needs of people never change.
The internet gives business people a broader platform to connect with prospects, current customers and clients, the media and other interested parties.
– But you still need to deliver the message in the right way.
– You still need to be better than the competition.
– You still need to provide superior customer service.
– And you need to be priced competitively for your market.
The internet and social media is just another way to deliver your message to attract new customers or clients and to maintain your current base. It may be different technology but it’s still about meeting the needs of people and companies that want to do business with you.
The key is how you and your business appropriately adapt to what does change in business and how to continue to meet the needs of your customers and clients.
Remember: The more business changes, the more business remains the same.
Share your thoughts about what has changed and what has not changed in your business in recent years. How has your company adapted to the times?