This week on the Wednesday Edition (March 27 at 11 AM/Eastern Time) on my Blog Talk Radio show, Talk Business With Howard, the guest is Oren Klaff, author of the book, Pitch Anything: An Innovative Method For Presenting, Persuading, And Winning The Deal. To listen to the live broadcast on Wednesday, click here to go to the show page. Or bookmark this page to listen to the radio show replay which will be posted at the top of this page starting on Wednesday afternoon. Thank you, Oren, for being a guest on the radio show – and for sharing this post including the excerpt from your book. -Howard-
Here is the big idea: there is a fundamental disconnect between the way we pitch anything and the way it is received by our audience. As a result, at the crucial moment, when it is most important to be convincing, nine out of ten times we are not. Our most important messages have a surprisingly low chance of getting through.
You need to understand why this disconnect occurs in order to overcome it, succeed, and profit.
Below I have provided the first chapter of Pitch Anything which addresses the croc brain, how to leverage it to your benefit, and outlines the STRONG framework or method of pitching, which can be put to use immediately in your business.
DOWNLOAD LINK FOR PDF:
One truly great pitch can improve your business, make you a lot of money – and even change your life.
With securities markets experience in capital raising advisory leadership, Oren Klaff is Director of Capital Markets at investment bank, Intersection Capital, where he manages its capital raising platform. Since 2005, Oren has since grown the firm history to approximately $2 billion in aggregate trade volume across a diversified portfolio of companies and transactions. He is responsible for business development and product development, and oversees the firm’s flagship product, the Velocity™ method of corporate finance.