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It’s A New Year In Your Business And You Are Stone Cold Broke

I don’t care how much money your company did or did not earn in the year just completed.  It’s the beginning of a New Year.  A new business year.  As a CEO, president or business owner, you should consider yourself and your business to be stone cold broke.

Let me briefly explain why…

It’s happens every January 1st.  You make New Year’s resolutions.  Maybe you are going to lose 10 pounds by bringing a salad to the office every day and taking a quick walk around the block at lunch time.  Read the business book that’s been sitting on your desk.  Or call a business associate you’ve lost contact with.

Now make another New Year resolution.  Resolve to yourself to make it a great business year regardless of what you may hear on the cable news channel or read on the internet.  Regardless of whether it is a good or a bad economy or somewhere in between, your goal is to be successful and profitable.

If you don’t start the business year with the mindset that you are stone cold broke by the end of the year you may very well be broke or at least be involved in some sort of serious financial difficulty with your business.

You can’t allow yourself to get too comfortable.  Even if you are making money.  It is easy to drop tens of thousands of dollars at the snap of your fingers.  But it’s really hard to make money as the marketplace gets more and more competitive.

To make sure it is a great business year you have to understand that it really doesn’t matter what happened last year.  Whether you made money or lost money, the previous calendar year is over.  It is a New Year.  It’s a new page. A new beginning for you and your business.


  • What will you be saying when December comes around?
  • Will you be telling yourself how pleased you are with your company’s performance or will you be concerned about your company’s very survival, if not immediate then in the near future?

One of the ways you can help yourself as a CEO, president or business owner succeed is to understand what it means to be in business at the beginning of a new year.  It means that you are stone cold broke.  Even if last year was the best business year you ever had.

You have to find your way in the New Year. Learn what resonates now with customers or clients.  You have to create the value for your customers.  You have to make the sales that are necessary to create profit.  You may have to control and even reduce expenses.  Overall, you need to run a tightly organized company.

  • How will you do that?
  • Do you have the right people in place?
  • Do you have the right products or services?
  • Does your marketing target the right audience?
  • What did you do last year that didn’t work but can be improved upon this year?

As the CEO, president or business owner, you sit in the big chair and it’s your responsibility to lead your company.

Start leading today to make sure this year is a successful, profitable and great business year!


To your success!


Howard Lewinter guides – focuses – advises CEOs, presidents and business owners across a wide range of industries in the United States to more success – more profit – less stress and worry. Business problems? Business issues? Talk with Howard! 888-738-1855

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