As a CEO, president or business owner, especially in the current economy, you need to get better at every aspect of what you do. There’s lots of business out there. Who’s going to get it? You or the competition?
One of the keys to success is the message projected not just by your company but also directly by you.
How many times have you been asked: “What do you do”?
What do you say when asked? Is it memorable? Does it pull someone into a business conversation or does it push them away with disinterest? Or even, confuse them as to what you really do?
In the book, Small Message, Big Impact by Terri L. Sjodin, the author discusses the power of the elevator speech.
As Ms. Sjodin explains: An elevator speech is a brief presentation that introduces a product, service, philosophy, or an idea. The name suggests that the message should be delivered in the time it takes to ride an elevator up or down; anywhere from thirty seconds to about three minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.
In today’s business world, every action, every word counts towards success. You get one shot at an opportunity. Coming in second isn’t good enough. The right elevator speech can open doors to opportunities that otherwise may be closed to you and your company.
If you want your elevator speech to have a more positive impact on your business get a copy of the book, Small Message, Big Impact.