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How Does Your Company Pursue Business Excellence?

We “fell short on executing with excellence. We cannot control the weather or economy or government spending. But we can control how we execute and leverage the potent set of assets we have.”

Lou D’Ambrosio, Sears President and Chief Executive as quoted in the Wall Street Journal on Friday, May 20, 2011.


Does this business quote ring true for your company?

How does your company pursue business excellence?

As a CEO, president or business owner, this isn’t a quote you should read and forget about.

After you read it, read it again and again and again.

Then analyze where you and your company are. What improvements can your company make?

Determine what your company’s greatest assets are. I am not talking about finances and buildings.


Consider these basic questions about business excellence to get started:

What are your company’s strengths?

What makes your company different?

What are your company’s greatest assets that you can maximize in your marketing and with your customers? 

What assets, overall, make your company unique and stand out as a destination for products or services?

What about your employees? Do you consider your employees to be assets to the company? Do they pursue business excellence every day?


As you develop your company’s list of assets, go beyond what sits on the surface and is obvious. Dig deep. Then dig even deeper.

As you discover the assets that set your company apart from others develop a business plan to integrate and leverage what you discover.

The businesses that survive long term will be the businesses that improve their overall company and customer relations. Not the businesses that continue to do the same they have always done.

Remember: Business success happens regardless of the economy or the weather.  Make it happen. Always pursue business excellence.


If you are a CEO, president or business owner – ask yourself:

  • What’s the number one asset at your company?
  • How can you utilize this asset to set your business apart from the competition, pursue consistently business excellence and win more business?

Don’t let your company get left behind in today’s ever changing, fast paced business world. Once it happens, it’s very difficult to regain the momentum your company once had.

To your success!


Howard Lewinter guides – focuses – advises CEOs, presidents and business owners to MORE success – MORE profit – less stress. Get MORE from your business! Talk business with Howard: 888-738-1855.

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