It’s always amazing how fast the summer goes. In the north, the swimming pools are now closed and soon the leaves will be turning brilliant colors of red and yellow before falling off the trees. School is back in session after summer recess. The football season is here and it’s the time of year to enjoy a fresh, crisp apple. Now it’s time to focus on sales goals, selling how to make the remainder of the business year a successful one.
From a business perspective, it’s really important for CEOs, presidents and business owners to understand exactly what this time of year signifies. It’s the selling season. There are 12 weeks till Thanksgiving. At Thanksgiving it transitions into the Christmas holiday season.
Yes, you can do business at any time of the year. One of my long term clients I signed on Christmas Eve, for example. But the Christmas selling season from Thanksgiving through the end of the year on December 31st, isn’t traditionally the best time of year for most businesses other than retail or food focused companies.
The next 12 weeks of business actually offers two different points to keep in mind:
- The first point is that it is the final months of the year and may make the difference between profit and loss. Some of those sales may fall into next year and it will give you a good start to the new business year.
- The second point is the ever changing, fast paced, highly competitive business world. The cable news networks bombard us with business and economic news on a 24 hour basis. This non-stop business world is the “new normal” as one noted economist said. It’s vital to your business to always stay two minutes ahead of the competition regardless of what time of year it is but especially in the weeks leading up to the end of the year.
So let’s get going. Let’s be in ACTION! Let’s make it HAPPEN!
Not tomorrow or the day after but starting TODAY to review your prospecting and sales plans for the balance of the year. There is business out there. There is business opportunity out there.
As I often say:
It’s the easiest of times to go into business. It’s the hardest of times to stay in business.
You just have to work harder and smarter in the next 12 weeks to get the business success you so richly deserve. Have a very successful and profitable fall selling season!
To your success!
Business expert and strategist, Howard Lewinter, guides, focuses, advises CEOs, presidents and business owners throughout the United States to MORE success – MORE profit – less stress. Get MORE from your business! Talk business with Howard: 888-738-1855.