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Everything In Moderation Doesn’t Always Apply For Sales Success

I’ve heard people say over and over again: Everything in moderation.

For example:

  • The secret to losing weight is to eat in moderation. Don’t go for that second helping of cheesecake; instead, walk away from the table before you stuff yourself. Don’t go to an all you can eat salad bar or buffet because for sure you’ll over eat. As the saying goes: Your eyes may be bigger than your stomach!
  • One of the secrets to great looking skin is limiting your time in the sun throughout your life. If you stay out in the sun for extended periods of time such as when gardening, spending a day at the beach or skiing in the mountains, use sunscreen. Don’t stay out in the sunshine too long so you don’t burn or damage your skin in the long term.
  • If you enjoy drinking alcohol such as beer, wine or a mixed drink, it’s even more important to drink in moderation. It’s definitely wise to have a designated driver other than yourself when you travel home after an evening out.
  • Know how much money you can spend buying a house. Otherwise, you may not be able to meet monthly mortgage payments and ultimately, lose your house when the bank calls the loan.


Sales SuccessBut when it comes to business there’s one situation where you don’t want your actions to be in moderation: Prospecting. Signing on new customers with your company. Experiencing consistent sales success.

Do as much prospecting for sales as you can. Be relentless. Don’t be satisfied when you find THE perfect customer. Go for the next GREAT customer. When you find that prospect, go for one more. And then one more after that.

You can NEVER have too many customers – or too many sales!

This business advice also applies to certain times of the year when there are long holiday weekends or at the end of the year with Thanksgiving, Christmas and New Year celebrations. One of the best, long term clients I have worked with over the years I meet with (and signed) on Christmas Eve.

Don’t let dates on a calendar stop you from business success. There are people and companies out there needing your goods and services right NOW.

Get out there and find those qualified prospects. Prospecting for new business may not be your most favorite business activity but the rewards are many to your business. Everyone you work with represents some stage of the sales process. Directly or indirectly, every co-worker is prospecting for business each business day.

Never stop prospecting. When it comes to sales success at your company, everything in moderation doesn’t apply as it does with that extra slice of cheescake.

Remember: You can never have enough prospects… or customers.

May this be your best business year ever!


To your success!


Ready to improve and grow your business? Increase sales? Talk with Howard! – 888-738-1855 – Howard Lewinter guides – focuses – advises CEOs, presidents and business owners throughout the United States to MORE success – MORE profit – less stress. Get MORE from your business! Call 888-738-1855 to talk business with Howard.

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