As a CEO, president or business owner every day it seems to get harder to know what’s up and what’s down. In the morning the news will report with great fanfare that the recession is over according to economists. By the afternoon, they’ll be telling you about the five year adjustable rate mortgages that are coming due and how economists expect a great deal of them to go into foreclosure. Or how commercial real estate is about to go into its own crisis. One moment the sun is shining. And the next moment, there’s an ice storm that’s causing devastating damage. One moment it’s don’t drink coffee according to health experts. The next moment reports are that coffee in moderation is good for your health.
It’s all very confusing. You’re surrounded by people who are giving you opposite points of view. You may feel like you’re being bombarded. None of it adds up to a clear, concise answer. You may not know who to believe when it comes to the news media and other information sources. It’s important that you try to rise above the chatter. Clear your mind. Look at all sides. And make a decision as to what is best for you and your business.
Depending on who you talk to, the recession is either over or has years to go. If it’s over and you’re not doing business, it’s meaningless to have someone gleefully report that things are turning around.
There’s a lot of left and right these days. Not too much in the middle. It’s one side or the other. You need to know where you stand in your business.
If common sense and good rational thinking were ever important, this is the time. Trust in your business and life experience. You are the person with the help of your employees that built your business. You did it with knowledge, hard work and common sense.
Let’s listen and be aware of what the news media is reporting, what all the business and government reports are stating. Then get in the common sense mode to do what you know is right for your business. And let’s then do some business and get the economy rolling again.