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Clear Thinking Required For Business Success

Clear thinkingNike’s legendary ads feature the motto: Just do it. Yet when it comes to managing your business as a CEO, president or business owner, perhaps you shouldn’t always follow the same words. Smart business strategy requires clear thinking at all times for business success.

Consistent business success involves many factors.

Such as:

  • the business marketplace
  • the economy
  • the industry you are in such as manufacturing, software, construction, IT, digital marketing and advertising, etc.
  • your business knowledge and experience
  • the people on your business team
  • customer needs
  • significant developing trends impacting business
  • plus many other aspects targeted to your unique way of doing business.


There are so many things on your mind each business day that require clear thinking.

As business people we often don’t pay attention to what we are telling ourselves throughout the business day. This happens at the sub-conscious level. And it doesn’t mean you are talking to yourself all day!

But have you ever said to yourself: What was I thinking! regarding something that happened in your business?

It’s about what you instinctively know or feel in your gut you should do but you don’t – or you know you shouldn’t but you still do. It can go either way depending on the business situation. Every day, as a CEO, president or business owner, you are bombarded by business decisions critical to your success. That’s where the should and shouldn’t factor in for MORE business success.

An example would be terminating an employee because the employee has consistently not been performing despite reviews and coaching from you or other staff members. You stalled your decision hoping the situation would change for the better but it didn’t. In fact, it only got worse and delayed multiple opportunities for progress, large and small, in your business.  Now you are saying to yourself: I knew I should have replaced that employee six months ago.

Another example is a business idea you never acted on. Only the competition did with success cutting into your business sales and profits.

Every day you are subjected to advertising messages that tell you what to think, how to behave and what type of shampoo to use to look good, feel good and be successful. You’re surrounded by people who will give advice from their point of view but it may not be the best advice for you and your business.

That’s why it vital for your business success to have clear thinking every day. In fact, it’s required when you’re a CEO, president or business owner. It’s your business vision, your leadership that moves the company forward with the right strategies and plans.

  • If you’re not paying attention
  • If you’re not focused
  • If you’re distracted
  • If you’re not listening to yourself
  • If you’re not being intuitive about how you approach your business daily
  • If you don’t listen to that wise inner voice of yours…

Then when you do experience an uncomfortable feeling about a particular business decision you won’t be able to accurately decide whether you should or should not move forward. You won’t be able to make a clear thoughtful business decision.

There is business out there just waiting for you. Tremendous opportunities!

Business success requires clear thinking.

When you get an uncomfortable feeling about something in your business ask yourself: Why? Don’t take any action till you are convinced it’s the right business strategy. Just because someone tells you it’s good for you and your business, doesn’t mean it is.

Remember: Think it through. Consider any unintended consequences. Make the best business decision you can for you and your business. Be in action. Make it happen!


To your success!


Ready to improve and grow your business? Have business decisions that would benefit from a strategy conversation? Talk with Howard! – 888-738-1855 – Howard Lewinter guides – focuses – advises CEOs, presidents and business owners throughout the United States to MORE success – MORE profit – less stress. Get MORE from your business! Call 888-738-1855 to talk business with Howard.

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