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Business Success And Failure Share The Same Mindset

Running a business can be very emotional. A factor not often taken into account when experiencing business success – or business failure. Yet both share the same mindset.

Business success, Business Failure, MindsetLet’s briefly explore this concept regarding your business mindset further and why it’s important to your business day – especially if you are a CEO, president or business owner.

For example, when you sign a contract, it’s often very exciting. It’s a victory of sorts to sign a new customer or client. You’re excited about the upcoming work opportunity. You’re excited about working with the new customer. You’re excited about the revenues and profits it brings to the business. Overall, there’s just an exciting feeling in the air around the office.

Then there is the opposite emotion. What if you don’t get the contract with the potential new customer? What if you come in second? Or even, third? You’re disappointed. Perhaps devastated. All the hard work, time and effort put into the sales process and presentation. You thought you may have won the contract. Winning this new customer would have made your day, your month, your business year. But it didn’t happen.

Now what?

Answer: You cannot remain in either a success or a failure mindset for very long.

As a CEO, president or business owner, you experience many emotional highs and lows when managing and operating a company. That’s why being aware of your mindset and not dwelling on either the success or the failure is so important to achieving the business results you want.

Ask yourself:

How do I think about both of these business situations – winning or losing in a particular business scenario?


Think about both business situations in the same way.

Here’s why:

If you and your company win the new contract and gain a new, valued customer you can enjoy the victory for that day and say: This is GREAT! This is FANTASTIC! But the next business day, reality needs to set in quickly. Think about the: Now what?, and the: What to do next?, to keep business coming in the door.

That was yesterday you made the sale.

Where is the next amazing opportunity to serve another customer and to make a profit for the company? In other words: What did the company sell TODAY?

You can’t just sit on your victories. Keep moving forward for MORE business success. The only way to do that is to get right back in the game.

The same applies when you experience a business loss. You lose a customer. You lose a contract. You lose an excellent employee. You may, so to speak, grieve the loss. But that grief must be brief. You can’t wallow in your sorrows for very long – not in business, at least. Otherwise, the competition will snap up your business opportunities!

It’s time to be more strategic with your business. Say to yourself:

I didn’t get that one but I am going to find another. Time for me to change my attitude. Be positive. Look forward. Get back a winning attitude right now.


A key factor both business success and business failure share is: emotion.

Take the emotion out as much as you can to stay focused and centered on your business goals no matter what the results are, success or failure.

Always check in with where your mindset is as you progress through the business day.


Whether you’re winning in business, which is preferable, or whether you’re losing, which isn’t preferable, you can only experience those emotions for a short period of time. Then it’s essential to get back on track with your business goals.

You always want to have a winning attitude towards your business day and everyone you meet. You need to have an attitude of:

Why wouldn’t someone want to do business with my company?

Then do everything possible to create the ideal business environment.


If the customers you want to do business with aren’t doing business with your company presently then analyze, ask questions and think about what you could do better; to win more sales.

If you lose a contract; if you lose a customer, don’t be down in the dumps about it. Don’t hold onto negative feelings. Don’t put out the vibration all is lost because the people around you, including your employees, will sense and feel something is wrong. This will only amplify and intensify those feelings which ultimately don’t help the company – or you. That would truly be a tragedy that could potentially spiral out of control.


Remember: Emotions are a good thing – or to think of it another way, emotions can potentially be a good thing. Business can be or can get very, even highly, emotional. But for business success, to make the right decisions, to be consistent, it’s often best to take the emotion out of the situation to think and act clearly. Decisively.

It’s vital you channel your emotions in the right way for the greater good of all – including the business. That’s why business is about having a particular mindset. As the CEO, president or business owner, you set the example. You are the leader.

As I always say:

Leaders lead. No excuses.

Ask yourself:

How can I make this business day MORE successful?

If the results are considered to be a good day, be happy. Think about how to turn the next day into an equally good, even GREAT, business day.

If it’s a challenging business day, know you need to show up the next day like nothing happened the day before. No matter how bad the day may have been. Get back on track and make the business day worthwhile, productive and profitable.

Business Success Tip: It only matters what you do TODAY.


If you take care of the day. If you have a good attitude. If you have the:

  • will
  • drive
  • determination

… to not let anything stop you as a business person.


If you:

  • work hard
  • work smart
  • understand your business, co-workers and customers
  • have a plan
  • know what direction you are headed in

… then every day will be important. Day upon day will build onto a successful business year.

At the end of the year, you won’t need to ask whether the company made a profit because you took care of each day. You saw yourself through the success and failure. You handled both in the same way, with the same mindset, to keep moving forward. To maintain balance. Never losing sight of your business goals.


To your success!


Business expert and strategist, Howard Lewinter, guides – focuses – advises CEOs, presidents and business owners throughout the United States to MORE success – MORE profit – less stress. Business problems? Business issues? Get MORE from your business! Talk business with Howard: 888-738-1855.




Published as a guest post on the Nimble blog.

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