Somewhere along the way, many business people have lost their old-fashioned business values and they just don’t know how to tell the truth.  They don’t tell the truth to their employees, to their vendors, or to their customers.  They think they are really clever and smarter than every one else; and they think they can put anything over on anyone. 

Here are some examples:

They hire an employee and make promises to the employee without any intention of keeping their side of the commitment. 

They make big advertising claims about their services or products but it’s just one huge exaggeration after another.

They talk about quality standards and all the things they are going to do for you.

But essentially don’t follow through or live up to their word.

Even the ads on television or in magazines often can’t live up to hype or images they create when translated to real life.

Some of the biggest offenders today are found on the internet or on television infomercials.  Grow a full head of hair in no time!  I’ll make you rich in 30 days!  Take these little pills and they will solve all of your problems!  But of coarse they don’t really…

There are three groups of people:

1) Those who have the intent to just get your money and put one over on you.

2) Those with good intentions but greatly stretch out the story to their advantage.

3) Those who deceive and think they are honest but will still tell you any thing just to get your business.

Think about how you run your business.  Do you carefully think through the commitments you make?  Are you willing to go out of your way even though it may cost you money to keep your word?  Or do you need to clean your act up and change your ways?

People make money in business by being in business for many years.  One of the important ways to stay in business is to build your reputation with each sale.   Let customers get to know you and your company and the more they do the more they will come to trust your word and what the company represents.