It’s always amazing how fast the summer goes.  In the north, the swimming pools are now closed and soon the leaves will be turning brilliant colors of red and yellow before falling off the trees.  Throughout the country school is back in session.   The football season is here and it’s the time of year to enjoy a fresh, crisp apple.

From a business perspective, it’s really important to understand exactly what this time of year signifies.  It’s the selling season.  There are 12 weeks till Thanksgiving.  At Thanksgiving it turns into the Christmas holiday season.  I have always said, and have proven this as well, that you can do business at any time of the year.  One of my long term clients I signed on Christmas Eve, for example.  But the Christmas selling season from Thanksgiving through the end of the year on December 31^st, isn’t traditionally the best time of year for most businesses other than retail or food focused ones. 

So the next 12 weeks of business actually offers two different points to keep in mind:  The first point is that it ends the year and may make the difference between profit and loss.  Some of those sales may fall into next year and it will give you a good start to the new business year.   The second point is that we all know what is going on in the economy.  The cable news networks bombard us with economic news round the clock, 24 hours.  This is the economy.  It’s the “new normal” as one noted economist recently said.   

So let’s get going.  Not tomorrow or the day after but today in reviewing your prospecting and sales plans for the balance of the year.  There is business out there.  You just have to work harder and smarter in the next 12 weeks to get it.