People will always say:  If I could only be younger.  And I say:  I wouldn’t mind being younger if I could know what I know today.

There are many lessons in life that we have learned along the way to help us arrive with where we are now.   Many of these life lessons would have been helpful when still a teenager.   For example, at the junior high dance.  The teenage boys would stand on one side of the room in fear of crossing the floor and asking a teenage girl to dance even though they desperately wanted to take that long trip across the floor.  The teenage girls would be standing on the other side of the room wishing and hoping the teenage boys would ask them to dance.  Both living in fear.  Because of that fear, they may not have had an enjoyable time at the dance or missed meeting the great love of their life. 

Isn’t cold calling similar?  You may be afraid to pick the phone up and make the call not knowing what you will encounter when someone answers the phone.  The business person that you are calling may have a need for your products or services and silently wishes that someone would call them to help solve a particular problem or need.  YOU could be that person – but you won’t know unless you call.

Instead you’re wondering and worrying about what may happen if they reject your call.  The answer is: nothing will happen to you.  You’ll just go on to the next call who may happen to be your next new customer.  And you’ll know this particular prospect is not your ideal customer rather than wondering what if.   On the flip side, you may actually have an opportunity to identify a strong business contact and a potentially faithful, long term customer that you wouldn’t have come in contact with if you hadn’t called.  The outcome is not something you can predict.  So don’t be afraid to pick up the phone. 

Customers are out there waiting for you.  Just like at the junior high dance, talk to them and see what happens.