In today’s economic times, many businesses may not be making the profits they did in the last 5-10 years.  You are in business to make a profit.  Although profit is one of the most important reasons to be in business sometimes it’s just not possible because of the economic conditions.  So in economic business times like this, you need to rethink your mindset to help prepare for the future economic upturn. 

First, review how you do business. What parts of your business can be changed to be more productive at less cost?  Which employees are valuable to you and what positions can be eliminated – and let me add, sales and marketing is not even considered in this business equation.  Instead, sales and marketing should be fine tuned and increased.  All other business expenses need to be examined to see how you can lower your break even point. 

In changing your mindset, keep in mind during these difficult economic times breaking even can actually prepare you for making a profit in the next business upturn.  Yes, good economic times will return again.  If you don’t have to dig your way out of debt, as soon as business begins to increase, you’ll be set to capitalize on all the business restructuring you’ve done.  If you work hard and look at your business in the right way, with an increased focus on sales, profit margins and reduced expenses, then instead of paying the bank back when business gets good, you can pay yourself and reward your employees for a job well done during the tough business times.