Have you ever gotten conflicting information on the same subject or question?

Does it happen in your business between your employees or departments?  Does it happen when your customers or clients call into your company with questions, seeking information or to order a product or service?

The bottom line is that business communication needs to be consistent because it directly affects the bottom line of your company with sales, image perception and profits.

Let’s look briefly at both consistent communications within your company and with your customers/clients.

First, within your company:

Is there an employee manual outlining basic company policy such as dress code, vacation, annual performance reviews or personal computer and email usage during work hours and other important issues?

Do you hold frequent employee meetings to update, train and motivate employees to ensure everyone is well informed with customer service and products/services?  Or do you have individuals frequently saying “I didn’t know”?

Is there a standardized program to introduce new employees to the company?

Are you consistent with the communication methods utilized at your company such as email, texting, bulletin boards, meetings or company newsletter?

Now let’s look at creating consistent communication with your customers and clients.

Do your employees receive ongoing training on how to effectively communicate and interact with customers or clients?

Are employees trained to handle misinformation situations with customers/clients so they can properly manage any hurdles presented to them with professionalism and an openness to serve the customer/client?

Do you have a company policy of “the customer or client is always right”?  If you don’t, you should.  Every company’s goal should be complete customer or client satisfaction.

How do you correct situations or information that need corrected in order to better streamline your consistency of communications within your company?  What steps do you follow?

Lack of consistency is apparent throughout our daily lives.  Yet what people want most is consistency – especially from the companies they do business with.  The successful companies, regardless of size, are the ones that are consistent with everything they do.  Now it’s time for you to think about your company communications and what you are going to do to improve them for better customer relations and business profits.