There are many people across the country who have their houses up for sale.  They believe that their house can get a price higher than what the realtor is telling them the market will bear.  The houses just sit there.  People may look at them but most house buyers today are educated thanks to the internet.  They know when something is overpriced.  Especially in this housing market.  Even if they could sell it at their unrealistic price of yesterday, unless it was a cash deal, they couldn’t get it appraised and get bank financing.

The housing market has changed.  So has business.

Though the basics of business remain the same, the rules as to how we all do business are not the same as they were.  You may have had a great business plan back when.  But if you continue to work that same business plan you may be headed toward disaster.

Yes, there will be difficult business decisions to make along the way.  Decisions perhaps that you could never imagine making.  Take the emotion out of your decisions in order to think clearly.

This is the economy.  Like it or not.  So business, including your business, must adapt to remain successful and profitable.

In this economy, you have to rethink, refocus and rework your business plans on a continual basis.  Adjust your business model to the current business conditions.

This is a time when you really need to:
- Know and understand who you are as a CEO, president or business owner.
- Know what your vision is for the company.
- Know why you are in business.
- Know what your company represents to your customers or clients.

If the people who are trying to sell their houses at yesterday’s price don’t lower the listing prices they’ll never sell the houses.  If you don’t rethink, refocus, rework your business plan you may find that you will be very unhappy with your company’s revenue results.

Today you need to be fully aware of every aspect of your business in order to survive, prosper and be a leader in your marketplace.