There is no question that employees think one way and business people – CEOs, company presidents and business owners – think another way. This is the toughest economy that any of us have faced in our business lifetime. If there was ever a time when you need to be the business person as well as the prospector and have the vision and determination to accomplish your goals, this is it.

You can’t just show up, do tasks, work through the day, sit at your desk and expect to succeed in this economy. You must be involved in every single aspect of your business. Really know and be aware of your business. Becoming every day more and more conscious about your business and what is really happening. Not to micromanage your business. But to help your employees see your vision, embrace your vision, know what is expected of them and to understand how their job fits into the big picture of a successful business.

Within each of your company’s departments — sales, marketing, manufacturing, shipping, accounting, account receivables/payables, customer service — sit down with each person responsible for one of those departments discussing with them expectations and challenges and ask how you can help them to better succeed. If you are the person responsible for everything block out a regular weekly time in your schedule to think through every important aspect of your business.

In today’s economy, all business people have to work longer hours and harder than they have ever worked to succeed. To be creative, inventive, resourceful and inspired every day. Finding true success, means to balance the business person, the prospector/sales person with the visionary elements inside you.