You spend night and day agonizing over your business.  You cut every cost you can think of without hurting your business.  You evaluate your staffing.  You dream up new and unique marketing plans.  24 hours a day, 7 days a week your brain is working overtime.  There is no letting up.  You can’t stop for a minute.  You work late and come in early.  There is no time for anytime.  Except working towards your company surviving this recession. 

But you are neglecting one important aspect of your business.  And that’s… you – the CEO, company president or business owner.

You’re so busy worrying about everybody and everything related to your business that you neglect taking care of yourself.   

For example:

Eating lunch:  “Get me something from the fast food place.”  Maybe you even skip lunch most days and just grab another cup of coffee or a Diet Coke to get your through. 

Exercise:  “Who has time?”   

Sleep:  “I’m up till 3 AM just thinking about how to make it work.” 

Weekends: “I’m working this weekend.”  Forget about spending time with friends or family.

Never once do you consider what all of this is doing to your personal well-being.  In many cases you are the business.  If your thinking isn’t clear.  If your energy level isn’t high.  Or you get sick because you run your health into the ground.  Then you take the risk of everything falling apart. 

Stop and think for a few minutes about what you are doing to your health.  Then put a plan in place so the most important person in the company is at the top of their game because they are taking care of themselves.  Take the time to eat right, get enough sleep, go home and see the family, take time off on the weekends and even get that medical check up you’ve been putting off.

No matter how successful your company is, no matter how much money you make.  If you destroy your health you won’t get the chance to enjoy your business success.

Also think about if you don’t take care of yourself how your poor health can affect your family.  Aren’t they the reason you work so hard?  So give them the best gift you could and take care of yourself for your sake, your family’s and the business.

You need to be your absolute best in order to get through this recession.  And you will by taking care of yourself… as well as the business.