How many times in your life have you heard this statement:  Find out what your passion is.  Do what you enjoy.  Do what you are good at and you will be very successful in life and business.

On the surface this is a great philosophy.  It makes sense.  If you enjoy it; if you are good at it, you will be successful in business.  Less stress.  More balance.  And life can be a bowl of cherries!

What people, in general, do whether they are employees or they run the company is to focus on what they enjoy doing and what they are good at.  They tend to push everything else aside.  It’s human nature.

That’s just not going to make it in this economy – or in any economy.  If you want to be truly successful then you need to face the things that you find unpleasant, mundane or boring that are important to the success of your company.

You need to stay focused on the big picture of what you really want to achieve with your business and in your life.  Because this is the path to get you there.

For instance:  Most business people don’t like paperwork.  They put it off.  It piles up on their desk.  If you saw a cartoon of a business person with stacks of paper where you could only see the top of their head this may seem funny but to a business person it may be reality.  So the papers continue to pile up not just on the desk but all over the office.

Or maybe the sales force use to have it “easy”in the pre-recession days.  Leads would just come in.  They’d follow up on them.  Didn’t have to work very hard.  Didn’t need to make any of those dreaded cold calls and take any of that rejection.  If sales people aren’t proactive and willing to do the hard work the company will not prosper.

Or perhaps work is rolling into your company or you are working on a “big project”.  What happens when the work suddenly runs dry or when the one project is finished?  Then what?

I see this so often with business people.  Having work you enjoy and being busy is no doubt more fun than looking for business.  But no matter how much work you have always plan to spend a percentage of your daily/weekly time prospecting and marketing.  Never stop.  Then the business coming in the door shouldn’t stop either.

Tackle the things you don’t want to do first in your business day and get them out of the way. Set aside specific time.  Even put it on your calendar.

What is the goal of your business?

Is the goal of your business somewhat like going to summer camp – singing camp songs and having a good time?  Or is your company’s goal to be profitable for yourself, your employees and being able to pay your bills?

If your business goal is success and profit then everyone around you including yourself need to face the reality of getting to work, getting things done, getting those sales made and learning new skills.

It’s about getting out of your comfort zone and doing the things you don’t want to do but are really necessary for business success.

That’s a formula for business success.

What’s your formula for business success? How do you get things done that are necessary but not really what you enjoy doing? Share your thoughts.