As I get older and more aware of everything around me, I find it harder and harder to find television programs and movies I really want to see.  NBC use to have a promo tag for one of their viewing nights that read “must see TV”.  But that doesn’t seem to apply to much on any of the networks or cable channels these days.   It’s been my experience that most movies and television programs today don’t have interesting stories or characters with well written scripts.  Instead, the writers and producers rely on special effects and cheap, predictable, overused story lines and dialogue.  Humor has changed over the years and the jokes don’t seem as clever or as original any more either. 

Even though I tend not to watch overdone violence in television programs or films, I never miss a Bruce Willis movie.  Every once in a while, Bruce makes a clunker of a movie.  But usually his stories are fun and the good guys always win such as in the Die Hard series.  The plots aren’t all that different:  Bruce is just minding his own business, going about life and before you know it, he is pulled into some desperate situation that only a hero can resolve.  He should be listed in the yellow pages as, Bruce Willis: Save The World. 

If you think about it, aren’t you the Bruce Willis of your business?  At any given moment, an incredibly difficult or challenging situation can arise that takes creative thinking, determination and a great deal of will to solve.  During these economic times, you the CEO, president or business owner, have needed to be more of a super hero than you’ve ever been. 

It may not have been enough to just to have sales people.  You may have had to go out and sell the products or services yourself.  You may have had to make cold calls. You may be doing multi-tasking more than ever and wearing various hats of responsibility at your company… and working longer hours. 

When you look back on these times, when the economy does recover (and it will), you’ll enjoy thinking about how you got into action, saved the day and made your company a better, more productive, profitable business. Maybe you didn’t save the world but you did save your world.