Archive for June, 2009
Anyone who reads my blog posts or I have the opportunity to speak with, I always try to impress upon them the importance of sales and marketing. If you can’t attract the prospect, if you can’t sell the product, you can’t stay in business. But in these difficult business times we need to be more [...]
According to the Wall Street Journal, Proctor & Gamble, one of the worlds largest consumer packaged goods companies, has adjusted their sales philosophy due to the recession. Although they still sell and market their premium products like Tide and Pampers, the company is working to reach more price-driven consumers by promoting cheaper products such as [...]
There are so many business lessons from General Motors that it is almost impossible to list them all. If you have a family or entrepreneurial business you could be asking: how does any lesson from GM apply to me? The answer is: The business lessons coming from GM do apply to small and medium sized [...]
