A Message From Howard

CEOs, Presidents and Business Owners:

Your business success is determined every single day.  Business success doesn’t take place because of a good or even a bad marketplace.  It takes place because of you.  You’re the one that has worked through the difficulties and slogged through the challenges of your business. But one day something happens in your business that…

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Have you ever thought about this question?

  • As a CEO, president or business owner, how does the world view you?


Now that you’ve pondered that question, here’s a few more questions to ask yourself:

  • Do you like what you do?
  • Are you happy about the type of business or industry you’re in?
  • When you wake up each morning do you say to yourself: I can’t wait to go to work today!?
  • Do you like dealing with and interacting with people including your employees, customers and vendors?


An even bigger question to ask yourself:

  • Do you know if the people you come in contact with every business day like you?


Let’s take it a step further:

  • Do people respect you at work and in general, in business?


I was thinking about this just the other day when I was calling into a company. As you may know, I talk with CEOs, presidents and business owners throughout the United States all day long. It’s not unusual for the receptionist or front desk person to not know who I am. Sometimes when they answer the phone it’s almost like: Who are you? Why are you bothering me?

Then I started to think about how people may see this company and the individuals that work there when the receptionist is so disengaged; so unpleasant to speak with even for a brief moment. From the moment someone picks up the phone or begins an online chat as a company representative, an opinion of the entire company is instantly formed because of that one individual. Such power! Yet I wonder if they see themselves as being so powerful merely by answering a phone or initiating the next in line online chat?


So think about this:

  • How do you see yourself in business?


Now think about some famous names you may be familiar with:

If I say “John Wayne” – What do you think of?

If I say “Bruce Willis” – What do you think of?

If I say “Kate Middleton” – What do you think of?

If I say “Taylor Swift” – What do you think of?


Many times CEOs, presidents and business owners don’t take the time to develop their business skills, self-confidence or how to adjust to a work day’s varying stress levels so that they absolutely like and enjoy being around other business people no matter what happens.


Once someone feels like they have been rejected enough; once they perceive they’re hitting brick walls rather than success at any level, they often lose sight of the fact that the next person could lead to a wonderful, positive encounter or business opportunity.

Don’t permit this to happen to you and your business!


Take some time over the next few days to give a lot of thought as to how the world views you as a CEO, president or business owner. Ask yourself the questions listed throughout this blog post. Ask others you respect and trust to give you feedback – good or not so good. Be open to what others say. Then decide on how you can improve for more business success.

Be the CEO, president or business owner you want the world to see – and do business with!


To talk about your leadership role as a CEO, president or business owner or how to improve and grow your company, just call Howard directly at 888-738-1855. Or connect with Howard on LinkedIn. There isn’t anything Howard likes better than to see business people succeed and prosper.


Also published on Linked Into Business




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As I often say:

It’s the easiest of times to get into business; and the hardest of times to stay in business.

In today’s business marketplace, many businesses come and go. When a business fails, or finds itself in troubled waters, the question often asked is: Why did the CEO fail?

There is a universal, common factor as to why so many CEOs fail: They don’t understand what business they are in.

You see, it’s not the obvious answer one would think it to be. So let’s take a closer look at 3 reasons why CEOs fail and how they contribute to a company’s success – or failure.


  • Every company, whether it’s a startup or a corporation, is in the people business. Business is about people. Whether its employees, customers or vendors, without people there isn’t any business. Otherwise, how do you make any money; or a profit? Without people your company ceases to exist. That’s why you need to understand people and how to effectively communicate with them.


  • Every company, regardless of industry, is in the prospecting, sales and marketing business. Sales are everything. To get the desired amount of sales you have to prospect and market your business every day. You must have a consistent plan of action. Then strategically execute your plan daily. This is one of the biggest failures CEOs, founders and business owners make with their company – not prospecting and marketing enough to get the necessary sales. Your company may produce software or manufacture widgets, for example, but your company really needs to be a sales organization first. That’s why you can’t sit behind your desk and wait for sales to come in. As the leader of your company you need to understand sales and marketing. It’s important to know when you need to work side-by-side with your employees and meet with your customers. Too often when sales pick up at a company and there’s more than enough work to do, the prospecting and marketing is put to the side. Then one day, the business dries up and the company is in trouble. Prospecting is hard work. It’s probably the least favorite thing business people like to do. But it’s necessary in order to sustain your company and its goals.


  • Your company’s product or service is what it is. The product or service your company provides is important. BUT as the CEO, founder or business owner if you are not successful at the first and second points listed then you’re not going to be successful on a long term basis with your product or service. You need to be a student of your business. Always paying attention to the business. Not accepting excuses from yourself or others. When you observe or experience failure ask: Why? Study the failure, yours or of your competitor. Don’t allow failures to happen twice as it could cost you significant business – and profits.


In most cases, it’s not the company that failed. It’s the leadership. Leaders lead. Lead your company in the right direction for profit and success.


If you are a CEO, president or business and would like MORE success – MORE profit running your business, contact Howard directly at 888-738-1855 or connect with Howard on LinkedIn.


Note: This blog post was originally published on Nimble.

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We live in an interesting, fast changing world. Wouldn’t you agree?

Many people, now that it is September, are starting to think about the fall season and the eventual approach of winter. Just like in the springtime, they’ll be washing windows due to the summer rains, working outside in the yard, perhaps planting in the garden, raking leaves and putting the summer clothes away till next year. Replacing the clothes with fabrics more suitable to the colder months ahead.

Today people don’t keep their clothes for as long as our grandparents or great grandparents did. Back then people would often keep their overcoats till they were threadbare. Same with shoes. They’d have the leather soles replaced as well as the heels till the shoes feel apart.

Now it’s more about being in style; being in fashion. People think nothing of buying a new coat each year. Fabrics aren’t the quality they were in years past contributing to the fashion buying cycle. Everything today is mostly wash ‘n’ wear. You wouldn’t want to be considered “out of style”, would you?

When you look at ads on television, in magazines or on the internet, the people in those ads often appear to look and act perfect. Which, in turn, can make you want to look and act perfect. That’s a problem because people are not perfect in life or in business.

For example, two teams play in the Super Bowl. One wins. One loses. The team that loses isn’t celebrated. Yet out of 32 teams only two get to go to the Super Bowl each year. Second place isn’t good enough.

More and more, people today feel the need to be perfect. Use the right toothpaste for a whiter brighter smile. Use the right shampoo for more shine and volume. Oh, and don’t forget to dress a particular way for maximum success. It’s about being as perfect as possible. Otherwise, the fear is that someone may take yours customers or worse yet, want to takeover the company when it’s not to your best advantage.

It’s correct to want to do a good job at running your business; and to do everything possible to make business happen. To go the extra distance in your work each day. But to feel you can never ever make a business mistake is just wrong.

In the more than 25 years of advising the many hundreds of CEOs, presidents and business owners throughout the United States, the most successful are those that have made mistakes. In fact, some were absolute doozies when it comes to business mistakes. Real business problems. Events that put them on the edge, sometimes to the point of nearly or having to go out of business, sell the company or to seek a new job and start all over again.

How do you stop yourself from making a business mistake?

Answer: You can stop yourself from making a business mistake by…

  • Thinking things through
  • Determine what the unintended consequences may be
  • To keep asking questions till you are satisfied you have the necessary answers.


But sometimes you can’t see everything that may be coming your way.

Sometimes you may get blindsided.

Sometimes things happen that you didn’t expect.


What to do when you make a business mistake?


  • Evaluate what happened
  • Determine what actions to take/not take
  • Start over again.


As you regain your balance just go out there and do it again – only this time with more knowledge, awareness and understanding.

Mistakes are inherent to business – and to life. The key is to not make the BIG mistake that puts you out of a job as the head of your company or the company out of business.

The next time you make a business mistake (and yes, it will happen sooner or later…), compliment yourself for being assertive enough to be out there making decisions that will help further your goals and success in the future. Just be careful not to make the BIG mistake that will cost you everything.

Remember: Business mistakes happen. That’s not an excuse. It’s reality.

Do your best not to…

  • Be too critical of yourself
  • Make the same mistake again and again and again
  • Learn from your mistakes.


You can’t go through life thinking you can be perfect all the time. It just doesn’t happen.

Business mistakes, if handled in the right way, can actually be a positive part of your business day.

To your success!


If you are a CEO, president or business owner and are worried about the direction of your company, talk with Howard directly at 888-738-1855. There isn’t anything Howard likes better than to see business people succeed and prosper. Connect with Howard on LinkedIn or follow Howard on Twitter @HowardLewinter. 




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