A Message From Howard

CEOs, Presidents and Business Owners:

Your business success is determined every single day.  Business success doesn’t take place because of a good or even a bad marketplace.  It takes place because of you.  You’re the one that has worked through the difficulties and slogged through the challenges of your business. But one day something happens in your business that…

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now = business success

No matter the business subject, there are always multiple ways to view it.

As the saying goes: There are always two sides to the coin – or two sides to the story.

There’s the classic Joni Mitchell song, Both Sides Now, which explores looking at clouds and life from both sides.

The key to success is to know and understand business.

To be a success in business requires looking at business from both sides – in fact, from all sides.

With no illusions.

To do that you need to live each business day fully in the now, in the present moment, not in the past.

But let’s look at it from both sides to understand why.


The Past

Know what was in the past. Be aware of it. Understand what the mistakes were.

If we don’t understand our business mistakes then we are going to repeat the same mistakes over and over and over again. We won’t make the business progress we would like or expect to make.

There’s a saying you’re probably familiar with: History repeats itself.

If you observe what’s happening in the world of business and with the world, in general, you’ll find that a lot of comparison can be made to what’s happened at other times.

For example: Pre-2008 housing prices were increasing by big percentages every quarter (especially here in Florida where I happened to be living); then after the Great Recession, housing prices in some areas lost up to 50% of their market value. Only now is the housing market on the comeback in many cities. It may take years for some property owners to fully recover.

People tend to repeat what they’re doing over and over and over again. Learn from your mistakes so you can be more successful. Learn from the mistakes of others so you don’t have to make the same mistakes to learn the lessons of business success.

Or as the saying goes:

Mistakes are stepping stones to success. -Unknown-



The Now – The Present

Always be thinking about today.

Always be thinking about the now, the present, and how you can do better. It doesn’t have to be in a big way. Small, incremental steps often work best and can add up to making a big difference in your level of business success!


Remember: Yesterday doesn’t count. Only today counts.

Your success or failure yesterday are over. Done.

Ask yourself: What are you going to do today to be successful?

It’s always about today.

It’s always about the moment.

Remember: If you take care of today then the rest begins to take care of itself.


If you take care of today then by this time next year you will be enjoying the business success of your conscious efforts made each day. Starting today.

What you don’t want to say is: I should have done (fill in the blank) six months ago!

The only way you can ever stop saying phrases like that is to take care of things today. To not put off the inevitable till tomorrow.

What’s happening now is important. If you focus on now, the present, and be in this moment, your business success will take care of itself today and in the future. Business success will be yours to enjoy!


Remember: Always be in ACTION. Make it HAPPEN!


If you’d like MORE business success, and you are a CEO, president or business owner, contact Howard directly at 888-738-1855 to talk about business strategy that will improve and grow your business. Or connect with Howard on LinkedIn; follow Howard on Twitter: @HowardLewinter.


This post was also published on LinkedInToBusiness.


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Have you ever thought about this question?

  • As a CEO, president or business owner, how does the world view you?

Business meeting

Now that you’ve pondered that question, here’s a few more questions to ask yourself:

  • Do you like what you do?
  • Are you happy about the type of business or industry you’re in?
  • When you wake up each morning do you say to yourself: I can’t wait to go to work today!?
  • Do you like dealing with and interacting with people including your employees, customers and vendors?


An even bigger question to ask yourself:

  • Do you know if the people you come in contact with every business day like you?


Let’s take it a step further:

  • Do people respect you at work and in general, in business?


I was thinking about this just the other day when I was calling into a company. As you may know, I talk with CEOs, presidents and business owners throughout the United States all day long. It’s not unusual for the receptionist or front desk person to not know who I am. Sometimes when they answer the phone it’s almost like: Who are you? Why are you bothering me?

Then I started to think about how people may see this company and the individuals that work there when the receptionist is so disengaged; so unpleasant to speak with even for a brief moment. From the moment someone picks up the phone or begins an online chat as a company representative, an opinion of the entire company is instantly formed because of that one individual. Such power! Yet I wonder if they see themselves as being so powerful merely by answering a phone or initiating the next in line online chat?


So think about this:

  • How do you see yourself in business?


Now think about some famous names you may be familiar with:

If I say “John Wayne” – What do you think of?

If I say “Bruce Willis” – What do you think of?

If I say “Kate Middleton” – What do you think of?

If I say “Taylor Swift” – What do you think of?


Many times CEOs, presidents and business owners don’t take the time to develop their business skills, self-confidence or how to adjust to a work day’s varying stress levels so that they absolutely like and enjoy being around other business people no matter what happens.


Once someone feels like they have been rejected enough; once they perceive they’re hitting brick walls rather than success at any level, they often lose sight of the fact that the next person could lead to a wonderful, positive encounter or business opportunity.

Don’t permit this to happen to you and your business!


Take some time over the next few days to give a lot of thought as to how the world views you as a CEO, president or business owner. Ask yourself the questions listed throughout this blog post. Ask others you respect and trust to give you feedback – good or not so good. Be open to what others say. Then decide on how you can improve for more business success.

Be the CEO, president or business owner you want the world to see – and do business with!


To talk about your leadership role as a CEO, president or business owner or how to improve and grow your company, just call Howard directly at 888-738-1855. Or connect with Howard on LinkedIn. There isn’t anything Howard likes better than to see business people succeed and prosper.


Also published on Linked Into Business




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As I often say:

It’s the easiest of times to get into business; and the hardest of times to stay in business.


In today’s business marketplace, many businesses come and go. When a business fails, or finds itself in troubled waters, the question often asked is: Why did the CEO fail?

Business man under stress; business failure

There is a universal, common factor as to why so many CEOs fail: They don’t understand what business they are in.

You see, it’s not the obvious answer one would think it to be. So let’s take a closer look at 3 reasons why CEOs fail and how they contribute to a company’s success – or failure.


  • Every company, whether it’s a startup or a corporation, is in the people business. Business is about people. Whether its employees, customers or vendors, without people there isn’t any business. Otherwise, how do you make any money; or a profit? Without people your company ceases to exist. That’s why you need to understand people and how to effectively communicate with them.


  • Every company, regardless of industry, is in the prospecting, sales and marketing business. Sales are everything. To get the desired amount of sales you have to prospect and market your business every day. You must have a consistent plan of action. Then strategically execute your plan daily. This is one of the biggest failures CEOs, founders and business owners make with their company – not prospecting and marketing enough to get the necessary sales. Your company may produce software or manufacture widgets, for example, but your company really needs to be a sales organization first. That’s why you can’t sit behind your desk and wait for sales to come in. As the leader of your company you need to understand sales and marketing. It’s important to know when you need to work side-by-side with your employees and meet with your customers. Too often when sales pick up at a company and there’s more than enough work to do, the prospecting and marketing is put to the side. Then one day, the business dries up and the company is in trouble. Prospecting is hard work. It’s probably the least favorite thing business people like to do. But it’s necessary in order to sustain your company and its goals.


  • Your company’s product or service is what it is. The product or service your company provides is important. BUT as the CEO, founder or business owner if you are not successful at the first and second points listed then you’re not going to be successful on a long term basis with your product or service. You need to be a student of your business. Always paying attention to the business. Not accepting excuses from yourself or others. When you observe or experience failure ask: Why? Study the failure, yours or of your competitor. Don’t allow failures to happen twice as it could cost you significant business – and profits.


In most cases, it’s not the company that failed. It’s the leadership. Leaders lead. Lead your company in the right direction for profit and success.


If you are a CEO, president or business and would like MORE success – MORE profit running your business, contact Howard directly at 888-738-1855 or connect with Howard on LinkedIn.


Note: This blog post was originally published on Nimble.

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